Varun Dhawan New Advertisement – Became ‘cozy’ In Response To Amul Macho’s ‘towing’, Now This Complaint – Amul Macho vs Lux Cozi: Film star Varun Dhawan’s recent Lux Cozi underwear advertisement (LUX Cozi underwear Advt) is in the news. But now Amul Macho brand company JG Hosiery has complained against this advertisement.
Varun Dhawan New Advertisement – Became ‘cozy’ In Response To Amul Macho’s ‘towing’, Now This Complaint
J G Hosiery, which sells underwear and vests from the brand Amul Macho, has complained against Lux Industries to the Advertising Standards Council of India (ASCI) regarding this advertisement. In this case both the companies are leveling allegations against each other.
What’s in the new Ad
In the new ad, Varun Dhawan is seen spreading clothes on the terrace and women from the neighborhood are looking at him with gleeful eyes. He has just wrapped a gamchha on his body. Suddenly his gamchha falls down and his luxe cozy underwear starts appearing. Some similar content was also in the advertisement of Amul Macho released several years ago.
What is the charge
JG Hosiery alleged that Lux Industries has copied Amul Macho’s ‘Toing Ad’ in the advertisement released on television for its Lux Cozi. Kolkata-based Lux Industries has started a new advertisement for its Lux Cozy Underwear, Banyan featuring actor Varun Dhawan.
According to news agency PTI, JG Hosiery said in a statement that the Lux Cozy brand has clearly copied the company’s Amul Macho ‘Towing’ advertisement. JG Hosiery first released its advertisement in 2007. The statement said that ASCI has accepted the company’s complaint for further processing.
What did Lux say
Lux Industries denied the allegation, saying that its rival company felt threatened by the success of its television advertisement.
He said in a statement, ‘Our commercial ad released on TV is based on the original idea and was created by our ‘creative agency’. It is not based on a copied idea. We feel that the success of our advertisement is causing a threat to the competitor company and is making baseless allegations.