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Scope of Digital Marketing in India

What is digital marketing?
Before understanding the scope of digital marketing in India, let us first understand this industry. Digital marketing is a marketing method to promote products online. So in simple words, we can say that we are promoting our products to customers who are using internet. Many concepts of traditional marketing apply to digital marketing.

In each era, marketing has evolved based on what the customer is using. If you go back in history, you can see that many times when customers used radio, it gave rise to radio advertising and marketing. Subsequently, we got the boom of television, one of the most widely used equipment globally, which allowed companies to reach mass audiences with TV commercials. Today TV is one of the most used advertising strategies for advertising companies. Since the boom of the Internet, more customers started using the Internet, which led to a new era of marketing, originally called Internet Marketing, now called Digital Marketing.

In order to understand the scope of digital marketing in future, we must understand its benefits and this can be maintained till we get a new generation of communication.

Internet users:
According to data on Internet usage, as of July 2017, 50% of the world’s population is using the Internet. (Ie) 3.42 billion users. The total number of users in 1995 was less than 1% of the world’s population.

Read Google’s latest report: India’s $ 100B opportunity: a glimpse into digital consumer spending by 2020

As we can clearly understand from the above figures that in the next few years more users will be connected to the Internet, which gives digital marketers more scope to reach the target audience globally. India is the second largest country after the United States in terms of number of internet users.

Mobile Phone:
Today most users worldwide use mobile phones for communication. According to a report, 4.77 billion mobile phone users globally, which will increase to 5.07 billion by 2019. Most mobile phones today are smartphones with Internet access, allowing customers to connect with businesses anytime and anywhere.

Audience targeting:

In traditional marketing strategies, it is very difficult to advertise to a target audience with specific demographics and details. Most marketing methods were aimed at mass marketing towards the product. Today with digital marketing we have many customized and personalized ways to target audiences specifically.

Ex: Today we can reach the audience by location, age, gender, education, interests, personal information etc. In fact, we have many advanced strategies to target very specific audiences.

Low cost and high ROI:

Most of the small and medium companies rely on digital marketing strategies due to their low cost and high return on investment.

What is the scope of digital marketing in India for professionals?
As we know that digital marketing industry is growing, which brings more opportunities for professionals in this industry. The following opportunities are available for professionals.

Get a job in industry:

The simplest and best way to start a career in digital marketing is to find a job. In digital marketing, we have many different specialists so you will have different options to start your career.

Junior and Mid-Level Career Options

• Digital Marketing Intern

• Digital Marketing Executive

• SEO Executive

• Link Building Specialist

• Social media expert

• Google Advertising Specialist

• Email Marketing Specialist

• web analyst

• Online Reputation Executive

• Content Marketing Executive

High Level Digital Marketing Job Title

• Digital Marketing Strategist

• Digital Marketing Manager

• Social Media Manager

• Digital Marketing Head

• Paid Advertising Manager

• Digital Branding Head

In addition to the above list, digital marketing has more specific work roles to choose from.

Scope of Digital Marketing in Online Business:
1. Become a professional blogger:

Many digital marketing professionals spend all their time choosing blogging as their career option. With dedication and hard work, many professionals are not successful bloggers in their chosen niche. Bloggers can generate income with advertising and affiliate marketing strategies.

2. Earn with Affiliate Marketing and Adsense:

You can start your blog / website / app at a specific place of your interest and initially work hard to build traffic and audience. After generating good traffic, you can earn well with AdSense and affiliate marketing techniques.

3. Start freelancing service:

Freelancing is the concept of offering services from your home to customers on a part-time basis. You can build your customers globally by sitting at your home. Thanks to online websites like, etc. you can start offering your freelancing services.

4. Start your own agency:

If you have experience managing a business

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