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What is digital marketing? – Before understanding the scope of digital marketing in India, we should first understand this industry. Digital marketing is marketing method to market products online. So in simple words, we will say that we are promoting our products to customers who are using internet. Many concepts of traditional marketing apply to digital marketing.

In each era, marketing has evolved supported what the customer is using. If you return in history, you’ll see that a lot of times when customers used radio, it gave rise to radio advertising and marketing. Subsequently, we got the boom of television, one among the foremost widely used equipment globally, which allowed companies to succeed in mass audiences with TV commercials.

Today TV is one among the foremost used advertising strategies for advertising companies. Since the boom of the web , more customers started using the web , which led to a replacement era of selling , originally called Internet Marketing, now called Digital Marketing.

In order to know the scope of this marketing in future, we must understand its benefits and this will be maintained till we get a replacement generation of communication.

Internet users:

According to data on Internet usage, as of July 2017, 50% of the world’s population is using the web . (Ie) 3.42 billion users. the entire number of users in 1995 was but 1% of the world’s population.

As we will clearly understand from the above figures that within the next few years more users are going to be connected to the web which provides digital marketers more scope to succeed in the audience globally. India is that the second largest country after the us in terms of number of internet users.

Mobile Phone:

Today most users worldwide use mobile phones for communication. consistent with a report, 4.77 billion mobile users globally, which can increase to five .07 billion by 2019. Most mobile phones today are smartphones with Internet access, allowing customers to attach with businesses anytime and anywhere.

Audience targeting:

In traditional marketing strategies, it’s very difficult to advertise to a audience with specific demographics and details. Most marketing methods were aimed toward mass marketing towards the merchandise . Today with digital market we’ve many customized and personalized ways to focus on audiences specifically.

Ex: Today we will reach the audience by location, age, gender, education, interests, personal information etc. In fact, we’ve many advanced strategies to focus on very specific audiences.

Low cost and high ROI:

Most of the tiny and medium companies believe digital market strategies cause of their low cost and high return on investment.

What is the scope of this industry in India for professionals?

As we all know that digital marketing industry is growing, which brings more opportunities for professionals during this industry. the subsequent opportunities are available for professionals.

Get employment in industry:

The simplest and best way to start a career in this industry is to seek out employment . In digital marketing, we’ve many various specialists so you’ll have different options to start out your career.

Junior and Mid-Level Career Options

• Digital Marketing Intern

• Digital Marketing Executive

• SEO Executive

• Link Building Specialist

• Social media expert

• Google Advertising Specialist

• Email Marketing Specialist

• web analyst

• Online Reputation Executive

• Content Marketing Executive

High Level Digital Marketing Job Title

• Digital Marketing Strategist

• Digital Marketing Manager

• Social Media Manager

• Digital Marketing Head

• Paid Advertising Manager

• Digital Branding Head

In addition to the above list, this industry has more specific work roles to settle on from.

Scope of Digital Marketing in Online Business:

1. Become knowledgeable blogger:

Many digital marketing professionals spend all their time choosing blogging as their career option. With dedication and diligence , many professionals aren’t successful bloggers in their chosen niche. Bloggers can generate income with advertising and affiliate marketing strategies.

2. Earn with Affiliate Marketing and Adsense:

You can start your blog / website / app at a selected place of your interest and initially exerting to create traffic and audience. After generating good traffic, you’ll earn well with AdSense and affiliate marketing techniques.

3. Start freelancing service:

Freelancing is that the concept of offering services from your home to customers on a part-time basis. you’ll build your customers globally by sitting at your home. because of online websites like, etc. you’ll start offering your freelancing services.

4. Start your own agency:

If you’ve got experience managing a business

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